Welcome!

I’m a mixed methods researcher who bridges the gap between quantitative precision and qualitative depth. My portfolio reflects a balanced approach to UX research, harmonizing data-driven insights with rich, human-centered stories.

A passion for creating meaning

My expertise is not just in gathering data, but in weaving it into a story that informs design and strategy. Skills in data visualization, research design, and psychological assessment are complemented by my deep understanding of cognitive psychology. These competencies allow me to conduct comprehensive UX research, turning insights into impactful user experiences.

Contextual Inquiry

Specialized in immersing myself in the user’s environment to gain a deep understanding of their interactions and challenges. Contextual inquiry allows me to observe real-time user behavior and gather rich, contextual data, crucial for designing intuitive and relevant user experiences

Usability Testing

Expert in conducting comprehensive usability tests to evaluate the effectiveness and efficiency of a design. This method involves real users interacting with the product, providing invaluable insights into user satisfaction and identifying areas for improvement.

Survey Design and Analysis

Skilled in creating targeted surveys to gather large-scale quantitative data. My approach ensures that each survey is meticulously designed for maximum response rates and data accuracy, providing a solid foundation for statistical analysis and user trend identification.

User Interviews

Adept at conducting in-depth user interviews to explore user attitudes, perceptions, and experiences. This qualitative method allows me to extract detailed narratives and personal stories, adding depth and dimension to our understanding of user needs.

Diary Studies

Experienced in leveraging diary studies for long-term user behavior tracking. This method involves users documenting their daily interactions with a product over time, providing insights into usage patterns, pain points, and evolving needs.

Persona Development

Proficient in synthesizing research data into representative user personas. This method helps in visualizing and communicating key user types, guiding design teams in creating more targeted and effective user experiences.

Projects

These are only a brief overview of select projects, each underscoring my dedication to elevating user experiences through rigorous research and strategic analysis. Please reach out to review my full portfolio.

Standardizing UX Research

  • Developed a Unified UX Research Framework: Established standardized methodologies and processes for UX research, ensuring consistency and reliability across studies, while enabling adaptability to different project needs.
  • Facilitated Access to Tools and Resources: Democratized access to UX research by creating a centralized repository of tools, templates, and best practices, empowering teams across the organization to conduct effective research independently.
  • Conducted Training and Advocacy Programs: Initiated training sessions and advocacy programs to foster a culture of user-centered design, enhancing cross-functional team’s proficiency in applying UX research principles and methodologies.

Empowering Mental Wellbeing

  • Established Clear Objectives and Target Personas: Defined specific goals for the journey map, focusing on the mental health app’s user experience, and identified key personas representing the primary users to ensure targeted and relevant insights.
  • Analyzed Stages, Goals, and Touchpoints: Mapped out the critical stages of the user journey, pinpointing specific goals and touchpoints for each stage, to comprehensively understand the user’s interactions and expectations with the app.
  • Integrated Feedback to Identify Improvements: Collected and analyzed user feedback to highlight pain points and areas of friction, leading to actionable insights for enhancing user experience and overall app effectiveness.

Usability of a Restaurant App

  • Conducted Comprehensive Usability Tests: Implemented a series of usability tests to assess the app’s navigation, order process efficiency, and overall user interface design, ensuring a smooth and intuitive online ordering experience for customers.
  • Analyzed User Interaction and Feedback: Collected and analyzed data on user interaction with the app, including order completion times and feedback on menu layout and options, to identify usability issues and areas for improvement.
  • Refined App Based on Testing Insights: Used insights from the testing to suggest refinement for the app’s design and functionality, focusing on enhancing the user interface, streamlining the ordering process, and integrating features that better align with the unique needs of the users.

Optimizing the Mobile Experience

  • Conducted Comprehensive Usability Tests: Implemented a series of usability tests to assess the app’s navigation, order process efficiency, and overall user interface design, ensuring a smooth and intuitive online ordering experience for customers.
  • Analyzed User Interaction and Feedback: Collected and analyzed data on user interaction with the app, including order completion times and feedback on menu layout and gaming options, to identify usability issues and areas for improvement.
  • Refined App Based on Testing Insights: Used insights from the testing to refine the app’s design and functionality, focusing on enhancing the user interface, streamlining the ordering process, and integrating features that better align with the unique needs of restaurant and gaming center patrons.