My Experience

  • January 2017 – Present

    Flight 3 Marketing

    Use lean UX methodologies to reduce overall project time. Lead research design & decisions to improve user experience. Produce competitive analyses, site mappings, task analyses & wireframes. Design websites and database applications.

    • Created user flow through in-depth interviews for a database application which resulted in cutting application processing time down over 50%.
    • Moderated task-based user tests with mid fidelity wireframes and prototypes.
    • Redesigned a detailed registration process through user flow diagrams and conducting unmoderated usability testing. Results of research & design improved the completion rate from 36% to 97%.
  • August 2009 – December 2016

    CogniBuilders

    Core focus of work was conducting generative research through diary studies and contextual inquiries. With a deeper understanding of a user’s overall motivations, goals, needs and pain points, I created personas and user journey maps. Hundreds of hours of research eventually led to an app for managing ADHD.

    • Designed behavioral and attitudinal surveys to collect quantitative data to better understand users’ needs.
    • Created personas, user journey maps and mid-fidelity wireframes.
    • Created well-written deliverables that provided actionable insights.
  • August 2005 – July 2009

    Private Logic

    Led user research for a financial education organization’s training material. Worked with a collaborative, cross-functional, remote team dedicated to improving the user experience. Researched user behavior, personality, and decision-making to create a baseline assessment for money managers.

    • Constructed assessments through qualitative and quantitative research including contextual inquiry, diary studies and surveys.
    • Researched enterprise web-based backend system for brokerage.
    • Conducted focus groups as part of generative research.

My Methods