Use lean UX methodologies to reduce overall project time. Lead research design & decisions to improve user experience. Produce competitive analyses, site mappings, task analyses & wireframes. Design websites and database applications.
Core focus of work was conducting generative research through diary studies and contextual inquiries. With a deeper understanding of a user’s overall motivations, goals, needs and pain points, I created personas and user journey maps. Hundreds of hours of research eventually led to an app for managing ADHD.
Led user research for a financial education organization’s training material. Worked with a collaborative, cross-functional, remote team dedicated to improving the educational experience. Researched user behavior, personality and market demographics to create a baseline assessment for money managers.
Empathy is the key to creatively solving problems. Research helps to define the problem and to generate ideas. The next step includes prototyping solutions and testing those solutions.
During the prototype and testing phases, I use a lean methodology. This allows me to optimize resources, effort, and energy (mental and physical), while creating value for the user.
Cognition is second, only to empathy, in my work. In graduate school I learned the significance of understanding how the mind impacts everything we do. This insight impacts my process.