My Experience

  • January 2017 – Present

    Flight 3 Marketing

    Utilizing lean UX methodologies, while designing websites and database applications, I’m able to reduce overall project time. My research influences  design & decisions that improve user experience. Deliverables include audits, site mappings, task analyses, wireframes (low and mid), and prototypes.

  • August 2009 – December 2016


    I conducted diary studies and contextual inquiries for clients managing ADHD. Through researching pain points and psychometric data, I created a high fidelity wireframe and prototype of an app for managing ADHD, while reducing overall cognitive load. In addition, I created several behavioral and attitudinal surveys.

  • August 2005 – July 2009

    Private Logic

    Through numerous interviews, researching various behavioral finance topics, and conducting contextual inquiries, I developed assessments. I used mixed rational/intuitive designs that expanded the mental models of clients, leading to improved performance. I also developed a high probability trading strategy for a hedge fund by analyzing quantitative data.

My Methodology

Design Thinking

Empathy is the key to creatively solving  problems. Research helps to define the problem and to generate ideas.  The next step includes prototyping solutions and testing  those solutions.

Continuous Improvement

During the prototype and testing phases, I use a lean methodology. This allows me to optimize resources, effort, and energy (mental and physical), while creating value for the user.

Cognitive Load

Cognition is second, only to empathy, in my work. In graduate school I learned the significance of understanding how the mind impacts everything we do. This insight impacts my process.