My Experience

  • January 2017 – Present

    Flight 3 Marketing

    Use lean UX methodologies to reduce overall project time. Lead research design & decisions to improve user experience. Produce competitive analyses, site mappings, task analyses & wireframes. Design websites and database applications.

    • Created user flow through in-depth interviews for a database application which resulted in cutting application processing time down over 50%.
    • Moderated task-based user tests with mid fidelity wireframes and prototypes.
    • Redesigned a detailed registration process through user flow diagrams and conducting unmoderated usability testing. Results of research & design improved the completion rate from 36% to 97%.
  • August 2009 – December 2016

    CogniBuilders

    Core focus of work was conducting generative research through diary studies and contextual inquiries. With a deeper understanding of a user’s overall motivations, goals, needs and pain points, I created personas and user journey maps. Hundreds of hours of research eventually led to an app for managing ADHD.

    • Designed behavioral and attitudinal surveys to collect quantitative data to better understand users’ needs.
    • Created personas, user journey maps and mid-fidelity wireframes.
    • Created well-written deliverables that provided actionable insights.
  • August 2005 – July 2009

    Private Logic

    Led user research for a financial education organization’s training material.  Worked with a collaborative, cross-functional, remote team dedicated to improving the educational experience. Researched user behavior, personality and market demographics to create a baseline assessment for money managers.

    • Constructed assessments through qualitative and quantitative research including contextual inquiry, diary studies and questionnaires.
    • Researched academic literature and wrote white papers on various behavioral finance topics.
    • Conducted focus groups as part of generative research

My Methodology

Design Thinking

Empathy is the key to creatively solving  problems. Research helps to define the problem and to generate ideas.  The next step includes prototyping solutions and testing  those solutions.

Continuous Improvement

During the prototype and testing phases, I use a lean methodology. This allows me to optimize resources, effort, and energy (mental and physical), while creating value for the user.

Cognitive Load

Cognition is second, only to empathy, in my work. In graduate school I learned the significance of understanding how the mind impacts everything we do. This insight impacts my process.